Add analytics tracking to your site

This shows that site speed is not only important to the search engines but also the search engine users who may decide not to return to your site if it takes too long to load. Potential conversions: Crafting a well-written meta description that is closely related to the topic of …

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Cracking the link research code

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. The increasing dominance of visual content online has brought with it new opportunities for increasing a site's search traffic by optimizing videos and images. Why do …

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You need a clear strategy on your most profitable keywords

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. More often than not, users tend to include modifiers such as '2018', 'best', 'review', 'top', 'guide' …

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Myths and misconceptions about sitemaps

Have you ever seen that button in Gmail that marks emails as spam? Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Mobile users don't like to wait for websites to load, even more so than desktop users …

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Unlocking the mystery of web 2.0

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a …

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