As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. The increasing dominance of visual content online has brought with it new opportunities for increasing a site's search traffic by optimizing videos and images. Why do …

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. More often than not, users tend to include modifiers such as '2018', 'best', 'review', 'top', 'guide' …

Have you ever seen that button in Gmail that marks emails as spam? Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Mobile users don't like to wait for websites to load, even more so than desktop users …

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a …

The importance of Lists are very easy to follow, and they make all the information included very easy to digest. Publish content that delivers value. Does anyone know where I can find the best rocking horses ? For example, a search for local organic veg may yield no results. A simple …