Social media increase your exposure, which is great for your brand and also your link building efforts. It's reasonable to consider this as a factor, but it strays into "deadly sin" territory when you start using the number of links as the sole determining factor for your decision, or as …

Do these links have value to readers? Include occasional references to content your domain, working a reasonable link to your on-site content into your off-site content when it's appropriate to do so. Keep them off their digital devices with a fun day out organised by Beverley - they'll have a great …

How do soldiers and generals alike prepare for battle? Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Have you tried listing your organisation in a Free Business Directory - (I've heard it ticks a lot of …

Now, Google and other major search engines are keeping a closer watch on who's paying attention to the new SEO game. When the company successfully achieves such a position, it can gain a strong competitive advantage. In the meantime, citations continue to have obvious practical value as business assets, which …

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. However, if you can't find your way onto a publisher's site, which is usually the case, then this option is closed for you. Any content management system should allow you to …

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. A value proposition is a statement that tells consumers why your products or services are worth paying for. By quoting influencers in your industry, you …

The main thing we need to do to improve a sites authority is to improve its TrustRank. Consumers encounter these elements as they interact with a company or brand. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Would an inexpensive antique rocking …

That's how to set yourself apart from the zillions of other content writers out there. If you know how, at least. Link building isn't dead. Not by a long shot. Recently, I came across this interesting wooden rocking horses . We all shop at different places. I prefer to buy my …