(Screaming Frog SEO Spider is the best helper!) Neither the user nor the search engine likes malfunctioning links. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The world of SEO has seen some dramatic revolutions over the …

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Even if having a website is not absolutely necessary, it is a really strong strategy to help build your ranking …

Today, that's simply no longer the case. Beyond that, you'll want to make sure your images are reduced to a smaller size to keep your site speed as fast as possible. A well made pashmina scarf is known for its softness and warmth. If HeatAll search engine recognizes cloaking it …

Now, any unnatural use of keywords can be detected-so keep your selected keywords to a minimum and focus on quality content. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your …

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. The increasing dominance of visual content online has brought with it new opportunities for increasing a site's search traffic by optimizing videos and images. Why do …

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. At the outset you should …

Now, Google and other major search engines are keeping a closer watch on who's paying attention to the new SEO game. When the company successfully achieves such a position, it can gain a strong competitive advantage. In the meantime, citations continue to have obvious practical value as business assets, which …

Have you ever seen that button in Gmail that marks emails as spam? Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Mobile users don't like to wait for websites to load, even more so than desktop users …

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. A value proposition is a statement that tells consumers why your products or services are worth paying for. By quoting influencers in your industry, you …

Social tools allow people to talk directly with each other. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. This is particularly handy when other sites have copied our …

The main thing we need to do to improve a sites authority is to improve its TrustRank. Consumers encounter these elements as they interact with a company or brand. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Would an inexpensive antique rocking …