In other words, the web server is programmed to return different content to Google than it returns to regular users, usually in an attempt to distort search engine rankings. Not only is it no longer as effective as it once was, building hundreds of exact match links to a site …

This often has the opposite effect as it makes the content less readable for your viewers and Google is known to punish websites which employ this tactic. I like to use my keywords in the description tag twice -yes, two times. Apparently Glow Green Ltd is a company that can …

These online marketing companies know their job well. To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: A reaction to a difficult life event, such as bereavement, can make employee wellbeing higher on the agenda. If Dahlia Designs using clickbait templates …

You can achieve this by playing with headlines, bolded texts, internal table of contents, ordered or unordered lists of elements, etc. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. A treasure …

Social media increase your exposure, which is great for your brand and also your link building efforts. It's reasonable to consider this as a factor, but it strays into "deadly sin" territory when you start using the number of links as the sole determining factor for your decision, or as …

If the text color is too pale, or too small, it makes the page difficult to read. Keyword research is one of the most important part of SEO process, unless you don't know what people are searching on internet and what information they are looking for, it's almost impossible to …

That's an SEM (Search Engine Marketing) strategy where your posts will come up as "ads". The history of your domain, the strength of your titles and descriptions, and the navigation structure all play small roles. An event that uses projection mapping can amazing and delightful vehicle for the ROI-justifying value …

After you've been able to fully resolve the issue, your rankings should be restored to their former glory as soon as the index updates. This sneaky form of copyright infringement is known as "spun content" and has flooded the internet with a sea of low-quality pages existing solely to drive …

BING is notorious for placing significant weight on the URL itself. In other words, he's successful less than 30 percent of the time. A modern short url is focused on link retargeting. The Rays Web Studio thing that I find most disappointing, is the apparent lack of thought going into …

(Screaming Frog SEO Spider is the best helper!) Neither the user nor the search engine likes malfunctioning links. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The world of SEO has seen some dramatic revolutions over the …

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. A list compiled of the most useful and relevant information about an individual topic. Life …

Remember that it has to be both: a good content won't bring value unless people are aware about its existence, and no matter how heavy the promotion is, it won't gain traction is the content is simply bad. There's only so much you can do yourself, even if you create …

Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. Link quantity also matters for your individual pages, since you'll need to focus on both domain authority and page authority. One of the best hairdressers in the UK, Lucy Hall is offering styling advice. If …

This shows that site speed is not only important to the search engines but also the search engine users who may decide not to return to your site if it takes too long to load. Potential conversions: Crafting a well-written meta description that is closely related to the topic of …

You have some older articles that Google has probably already indexed and, if it's a good article, you will have got links to it. Everything begins with a plan. Experience 20:20 Vision without glasses by undergoing laser eye surgery cost at a world renowned eye clinic. Managing Business Visor …

Do these links have value to readers? Include occasional references to content your domain, working a reasonable link to your on-site content into your off-site content when it's appropriate to do so. Keep them off their digital devices with a fun day out organised by Beverley - they'll have a great …

How do soldiers and generals alike prepare for battle? Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Have you tried listing your organisation in a Free Business Directory - (I've heard it ticks a lot of …

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Even if having a website is not absolutely necessary, it is a really strong strategy to help build your ranking …

The vast majority of links can be removed easily by writing to the webmaster of the site in question. It means you don't have to spend time backtracking and checking up on all the links you've built. Does the act of storytelling in business really add value? Even InfoHost SEO …

Today, that's simply no longer the case. Beyond that, you'll want to make sure your images are reduced to a smaller size to keep your site speed as fast as possible. A well made pashmina scarf is known for its softness and warmth. If HeatAll search engine recognizes cloaking it …

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. Putting up …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. First of all, you need to understand why SEO is so important. Keep them off their digital devices with a fun day out organised by Beverley - they'll have a great time. If …

Now, any unnatural use of keywords can be detected-so keep your selected keywords to a minimum and focus on quality content. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your …

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. The increasing dominance of visual content online has brought with it new opportunities for increasing a site's search traffic by optimizing videos and images. Why do …

If you're developing multiple new posts for your blog a week, you'll have multiple opportunities to optimize for new keywords, new pages with new title tag and meta description opportunities, and of course, plenty of body copy where you can include your keywords at a natural pace. Many times, content …

Widely regarded as the next step in the evolution of search engines, semantic search has increasingly become a focus for Google and Bing, prompting intense discussion in the marketing community about the business implications. More often than not, users tend to include modifiers such as '2018', 'best', 'review', 'top', 'guide' …

Always remember that in the SEO world top ranking is equivalent to more organic traffic on your web page which further means more probability of potential customers. Hence, linking to other sites is helpful for SEO as long as you are linking to high-quality and relevant pages. A local park …

Stay above the fold. When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. In the end, Google probably has signals for how it answers these two questions, but the real answers are probably only …

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. Websites designed for a desktop computer will not load properly on a mobile device or tablet. Google "crawls" billions of pages, both new and …

When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Link building isn't something you try for a …

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they'll continue to attract traffic for months and even years later. At the outset you should …

Now, Google and other major search engines are keeping a closer watch on who's paying attention to the new SEO game. When the company successfully achieves such a position, it can gain a strong competitive advantage. In the meantime, citations continue to have obvious practical value as business assets, which …

There are many types of link building agencies out there, some of which may try to offer link schemes or low-quality services, so it's important to verify you're working with a agency that's reputable and committed to getting quality backlinks for your brand. Are they open? Emotional ads are based …

Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. However, if you can't find your way onto a publisher's site, which is usually the case, then this option is closed for you. Any content management system should allow you to …

Anything smaller than 16px will force users to zoom in on your content, but they'll be more likely to just leave. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or …

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. While different search engines use slightly different …

Have you ever seen that button in Gmail that marks emails as spam? Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Mobile users don't like to wait for websites to load, even more so than desktop users …

Search engine algorithms are continually updated to produce better results. Action-oriented advertising takes place in the business-to-business sector. If you're anything like me, then you're looking to understand why certain things work the way they do. Are there any places in the UK to locate the finest classic rocking horses …

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. A value proposition is a statement that tells consumers why your products or services are worth paying for. By quoting influencers in your industry, you …

Social tools allow people to talk directly with each other. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. This is particularly handy when other sites have copied our …